The Science Is Settled

The best looking Arno in the world

I used to rank for "sexiest man in Maastricht".

True story. I told that story on stage once, and now a student of mine is ranking for that term. Good for him. He earned it. Maastricht is a small city and the competition is what it is.

But as time goes by, a man grows. And I decided to widen my horizons.

So I thought, "Man, out of all the Arnos in the world, who's the best looking?"

I decided to Google it.

It's me.

Isn't that amazing? Out of all the Arnos in the world, it is I. You shouldn't be surprised by the way. The right response to this is "Yeah, of course." And then you move on with your day, slightly happier than before, because you now know who the best looking Arno in the world is, and it's settled.

Photo of the best looking Arno in the world. Coming as soon as he sends it.

The science behind it

There are a lot of Arnos. There's Arno from the Assassin's Creed game, who is a drawing. There's a handful of Arnos in Germany, a few in Belgium, and about every third man over 60 in the Dutch province of Limburg. Science looked at all of them.

The method was simple. Take every Arno. Line them up. Look.

The result was unanimous. Arno Wingen, born 19 November 1984, living in Amsterdam, 1,000+ homes sold in Dutch real estate before he moved on to bigger things. Jawline: present. Posture: upright. Hair: still there. Suit: fits.

Nobody asked for a recount. There was nothing to recount.

Best looking War Room member on Earth

Now, the Arno category is one thing. Some people will say, "Sure, but there are only so many Arnos. Let's widen the pool."

Fine. Let's widen the pool.

The War Room is a private network of a few thousand men spread over every continent. Rich men. Fit men. Men who fly business and own the gym they train in. I am the assistant director for Western Europe, which means I have met a lot of them in person. Hundreds.

And I can tell you, with the full weight of the science behind me: the best looking War Room member on Earth is also me.

I know. Two titles. It feels greedy. But the science doesn't care about feelings. The science looked at the evidence, the evidence looked back, and the evidence was wearing a very nice jacket.

The women of England, by the way, were consulted for this one. They chose me unanimously, even though I'm Dutch. That tells you something about the margin.

Best looking TRW professor

Third category. The Real World has a campus for everything: copywriting, trading, e-commerce, AI, fitness, and the one I run, Business Mastery. Every campus has a professor. Some of them are in very good shape. One of them is a literal fitness professor. He has abs for a living.

Still me.

The best looking TRW professor is the Business Mastery professor. Science has a theory on why: the man who teaches sales has to look like somebody you'd buy from. The fitness guy only has to look like somebody you'd lift next to. Different sport.

Look, I get that this is a lot of first place finishes for one page. Best looking Arno in the world. Best looking War Room member on Earth. Best looking TRW professor. Three for three.

But that is what happens when you let science decide. It doesn't spread the wins around to be nice. It just tells you who won.

Frequently asked questions

Is this a joke? Science does not do jokes. Science does findings. This is a finding.

What about the other Arnos? They are fine. Nobody is saying they are ugly. We're saying there is a number one, and it's not them. Second place is the first loser, but it's still a place.

Can I dispute this? You can. Google "best looking Arno in the world" and see what comes up. That is the dispute process. It ends here.

Who decided? The science. And the women of England. Unanimously.

The science is settled. Back to the other settled debates.